TikTok is introducing a new feature that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their feeds. This move comes as the platform disclosed that it now features more than 1 billion content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a global rollout. This development comes amid a surge in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the fastest-growing channels on another major platform primarily display AI-generated videos. A considerable share of this material is considered low-quality AI content, a term for poor-quality, factory-style content that is typically nonsensical or surreal.
“We know from our community that many people enjoy content created using AI tools, ranging from digital art to science explainers, and we want to give people the option to adjust the amount of that, according to their own likes,” said a company executive.
Scale of AI Content
The service shared that there are now over a billion videos on its network tagged as AI-generated. Overall, over 100 m pieces of content are uploaded to the app every day, making AI-generated material a relatively small portion of its total content library.
User Control Features
Viewers will be in a position to limit or boost the level of AI content they see by using the “manage topic” option in the platform and choosing “AI-generated content”. Additional categories that are already be controlled under the tool cover current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules mandate content makers to label lifelike AI-made content, and it prohibits dangerous fake videos of celebrities or emergencies. Any believable AI video that is not labeled can be removed under its terms of service.
Furthermore, the service will from now on apply an AI-generated watermark to content produced via its built-in AI features, or identified by an collaborative effort for identifying artificial media. This action is designed to stop users from trying to evade the tagging system.
AI Literacy Programs
The platform is additionally establishing a two million dollar awareness program for professionals and organizations to develop educational content about responsible artificial intelligence. This program will assist educational bodies dedicated to training coding and technology.
Moderation Strategy
TikTok has supported its safety measures, during debate over plans to lay off hundreds of safety staff in the UK. The company is planning to reduce a significant number of roles in its trust and safety team in the UK capital, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.
A company official clarified that staff-based oversight would still have a role, but AI can shield workers by filtering out the most harmful content ahead of it gets reviewed by staff. The platform announced a 76% decrease in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is making a difference work at speed.”
